Using
a Facebook Page for Your Business
There
are over 80+ million users on Facebook and they are spending their time
reading, updating and networking with friends, colleugues and strangers. This
means that Facebook is one of the best tools to help grow your business. You
see almost every company out there with a “Like our Page” option on the website
and marketing information. WHY? Because they know that it is a huge market and
they want to get involved.
Most
people already have a Personal Profile page but without a Facebook Page, you
are missing out on building your “brand”. A Facebook Page is very important to building
on-line, gaining followers outside your immediate family and friends, acquiring
new customers and finding other potential business builders.
If
you are similar to me and you have either asked all your friends and family
about your opportunity and products or just do not want to be constantly putting
your business on your personal Facebook page, a Business Facebook page is so important.
Why you
need a Facebook Page for your Business?
If
you imagine your website as your store front, your Facebook Page is the social
network storefront for your business.
Many
of you probably do not have a business website yet and
that is OK. Start with your Facebook Page first to act as your storefront. It
can help your build your brand, advertise your business to people outside your
own social network of friends and family.
Your
Personal Profile provides personal information, personal connections with
friends and family and personal photos. When you start adding your business
into that, the line begins to blur of professional versus personal. You do not
want to become Billy No Mates (see the blog I wrote about this).
Your
Facebook Business Page is a way to share your business with the 80+ billion
other people on Facebook. With a Facebook Profile you add friends but there is
a limit to these. With a Business Page, you can have as many likes as you want.
This is a much bigger marketing audience.
When
you separate the Business and Personal pages, you also have more tools that
will help you within your business. The Business Page is set up to help you
engage with your fans and potential customers.
Some
great features a Business Page has are:
* It can help you drive traffic to your Business website or lead capture page
* Custom apps give you the ability to add different interactions through contests, capture pages, video and blog feeds
*Only a Business Page can be advertised outside your personal network
* It can help you drive traffic to your Business website or lead capture page
* Custom apps give you the ability to add different interactions through contests, capture pages, video and blog feeds
*Only a Business Page can be advertised outside your personal network
What
type Page do I need?
When
you are setting up your Business Page the main focus is to brand yourself. The
idea of BRANDING is to let other people know
they exist, what they offer and even where they're located. Once you have a
solid brand, it doesn’t matter what you are selling (that is another blog all
together).
If you look at a celebrity (Like Oprah
Winfrey or Donald Trump) who use Facebook pages, they have “Public Figure” as
their type of page. My Facebook page is
a “public figure” and I do recommend this but it is up to you.
What do I call my Facebook Page?
If you look at my page I have called mine my full name. I have seen others called their business or
their name and business. This again is completely up to you. I do recommend
your full name and a professional (or close up) photo of yourself. This is
again due to branding yourself and everything that comes with you is secondary
(your business and products come from you).
How do I build up my Fans on my
Facebook Page?
Now that you have decided to come
on-line and start to learn about how Facebook Pages can help build your brand
and business, I highly recommend doing some more learning about Facebook and
its great capabilities.
Check out this free video on using
Facebook to build your business: http://lsh.socialmediainsanity.net/
In the meantime, a few tips to help
grown your audience:
Upload a cover page and change it every once in a while. This will keep things fresh and as new and repeat visitors come to your Facebook Page, they are seeing changes.
As I mentioned earlier, have a close up picture of you smiling welcoming those to your page.
Update at least 1-2 posts daily to your fans. Research has found that photos and videos attract more share and comments. (check your analytics to see what gets the most views and shares with YOUR fans).
Pin an important post each week. (see top right corner has a yellow "pin") This is something important that you want to keep at the top of your feed. Add a photo of video or photo and include a link and ask them to click to get more information.
Learn how to navigate through your Admin panel to understand what is working well and what is not. You can view the activity and respond to any personal messages.
Use your Professional persona to “like” other pages and comment on post. Why? This is so people will start seeing you and your brand and can connect with you if they want to.
In the About area, if you have a website, include it there so new fans can find out more.
If you get a new like, send the person a quick little welcome message to thank them for connecting with you. I do send my website or a link in the first message but offer if they would like anymore information, to contact me. This way you are not assuming anything and making a connection with the person first.
If and when you decide you have budget
to do some advertising on Facebook, I have some great information as well.
Please let me know and I can walk you through some steps.
Good Luck and if you have a Facebook
Page for your business, please comment below and then others reading this can
LIKE your page.
Yours in Health and Wealth,
To get more tips and strategies for growing your network marketing business using the internet, test drive MLSP by clicking here for instant access.
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Lindsay - This is a great post! I agree about branding yourself. I have learned from past experiences that the business world isn't always the same, but I AM! I will always be here :-)
ReplyDeleteThanks Lindsay! Need to share this!
ReplyDelete